WHEN YOU CHOOSE HAYSTACK,
YOU GET THE WHOLE PACKAGE.
KEN DUBINSKY,
President|Founder
In a career that started with 10 years in the college sports television business, followed by 6 years in sales management, and 25 years in Product Development and Strategic Sourcing, my current work in developing snack items with top college athletes has drawn my career full circle, which has been so rewarding (and fun!)! Through the years, Product Development has become a true passion of mine. To be able to combine that with my life-long love of sports has truly been a dream come true. To now be able to help young college athletes make their dreams come true as well is icing on the cake!
EXTENSIVE PRODUCT DEVELOPMENT EXPERIENCE
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Developed hundreds of products across more than thirty different private label brands, across all product categories.
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Partnered with top private label manufacturers and major CPG companies, including PepsiCo/Frito Lay, Kraft, Kellogg’s, Mondelez, Hostess, Mars and Nestle.
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Have overseen annual spend of more than $400 million.
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Created unique formulas, flavors, and packaging
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In the short time since the Name/ Image/ Likeness era began, we have quickly learned to navigate the ever-changing NIL landscape to find the right athletes and manufacturers to work with to put us in the best position for success.
TURNKEY SOLUTIONS
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Creative thinking for best product solutions.
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Brainstorming and brand name development including trademark registration
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Artwork development for brand logos and package design
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Vendor analysis and selection
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Sample development to optimize targeted taste profile
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Initial production oversight
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Ongoing oversight of product line, including further development
PURCHASING POWER
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Decades of experience in optimizing purchasing processes, including analyzing overall spend, building relationships and category management.
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Significant international sourcing experience in Asia and South America
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Important relationships with a vast network of industry leaders, including top private label manufacturers, both nationwide and internationally.