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WHEN YOU CHOOSE HAYSTACK,
YOU GET THE WHOLE PACKAGE.

KEN DUBINSKY,
President|Founder

Nothing gets my creative juices flowing more than matching up-and-coming brands with successful collegiate athletes. As a die-hard Missouri Tiger fan, it is my dream come true to combine my passion for college sports, my love for snacking, and my talent for product development. When I launched Haystack Sourcing Solutions in 2020, I leveraged my 20 years of experience in Product Development and Sourcing for a billion-dollar company, to develop high-quality, unique products that provide my customers with significant incremental growth. Since then, Haystack has become a major player in the exciting new NIL market. It's been a win-win. Not only do I get to live my dream, but I also get to make dreams come true for young athletes and their families.

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EXTENSIVE PRODUCT DEVELOPMENT EXPERIENCE

  • Developed hundreds of products across more than thirty different private label brands, with special expertise in shelf stable items.

  • Partnered with top product label manufacturers and major CPG companies, including PepsiCo/Frito Lay, Kraft, Kellogg’s, Mondelez, Hostess, Mars and Nestle.

  • Oversaw annual spend of more than $400 million.

  • Created unique formulas, flavors, and packaging to ensure strong profit margins.

  • ​In the short time since the Name/ Image/ Likeness era began, we have quickly learned to navigate the ever-changing NIL landscape to find the right people to work with who can put us in the best position for success.

TURNKEY SOLUTIONS

  • Creative thinking for best product solutions.

  • Brainstorming and brand name development including trademark registration

  • Artwork development for brand logos and package design

  • Vendor analysis and selection

  • Sample development to optimize targeted taste profile

  • Initial production oversight

  • Ongoing oversight of product line, including further development

PURCHASING POWER

  • Decades of experience in optimizing purchasing processes, including analyzing overall spend, building relationships and category management.

  • Significant international sourcing experience in Asia and South America

  • Important relationships with a vast network of industry leaders including top private label and manufacturers nationwide and internationally.

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