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HAYSTACK IS MAKING HEADLINES

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Duke athlete shows other side of personality on potato chip bag

For years, a college athlete could lose their eligibility if they took a few dollars from a booster or a business. Now, they’re competing for those dollars.

When Name, Image and Likeness deals were sanctioned by the NCAA, everything changed.

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Ohio State EDGE JT Tuimoloau launches shampoo through NIL deal

...His decision to play a final season for the Buckeyes also means NIL opportunities. Tuimoloau has released his own dandruff shampoo in Giant Eagle grocery stores throughout Ohio as part of a partnership through the Ohio State-driven NIL collective The 1870 Society. A portion of profits will go back to the pass rusher.

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Marvin Harrison Jr. lands another 'sweet' NIL deal

Ohio State’s Marvin Harrison Jr. broke out on the football field in 2022. As a result of his stellar play on the field, he’s now producing off of it as well. Harrison has had a plethora of endorsement deals coming in 2023, and now the OSU receiver can add another “sweet” deal to the list.

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Marvin Harrison Jr. signs NIL deal with Grippo’s Chips, featured on package

Marvin Harrison Jr. will soon begin his chase to become the first Ohio State wide receiver to win the Biletnikoff Award since 1995.

He will be coming to Buckeyes fans on chip bags, too. Through an NIL deal with Grippo’s Chips, the nation’s top returning receiver will have his own Hot Honey BBQ chips in stores throughout Ohio this fall.

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Introducing “Snack Fanatics”...the New Brand for Sports Fans that Love Great Gameday Snacks!

Bite Brands and Haystack Sourcing Solutions are proud to introduce Snack Fanatics Chips, connecting two passions most people have...Sports and the snacks fans enjoy while watching sports. Snack Fanatics chips feature unique seasonings and plenty of them for over-the-top flavor that will become your new gameday favorite.

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College Basketball Stars Kyle Filipowski, Bryce Hopkins Launch NIL Chips

College basketball stars continue to land incredible NIL deals and that was the case again for Kyle Filipowski of Duke and Bryce Hopkins of Providence when they signed with Snack Fanatics.

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Kyle Filipowski, Bryce Hopkins release chips through NIL deal with Snack Fanatics

...He’s also taking advantage of his brand to sign NIL deals. Along with Providence forward 
Bryce Hopkins, Filipowski has inked an NIL deal with Bite Brands and Haystack Sourcing Solutions to release Snack Fanatics Chips.

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'Tiger Tracks' features Mizzou athletes

Channel 4's In the Kitchen with Tiger Tracks...

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Four Missouri athletes secure NIL deals with Schnuck Markets

Schnuck Markets and the Every True Tiger Foundation are gearing up for the second part of their partnership when their “Tiger Tracks” ice cream debuts next week, they announced Tuesday.

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Stacking (potato) chips: Inside the NIL masterclass that kept star Missouri WR Luther Burden home

Missouri beat out national powers Georgia and Oklahoma for star wide receiver Luther Burden, largely by creating a plan that centered around a local star staying home. On the Tigers' use of NIL and how it could be a blueprint for everyone else: "This is how they beat schools they shouldn't beat."

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Ken Dubinsky gives insights on the business side of NIL for student-athletes

Brian Kennedy, KMOV, channel 4, interviews Haystack owner, Ken Dubinsky on NIL insights.

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M-I-Z … ‘ZA: Schnucks cooks up deal for pizza, snacks endorsed by MU athletes

Schnucks and the Every True Tiger Foundation announced a partnership Thursday for a variety of products featuring University of Missouri athletes. The first product is a pizza called “Pizza with the Mizzou Crew” and features MU football players Ty’Ron Hopper, Kris Abrams-Draine and Ennis Rakestraw Jr. ...

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Missouri football players use NIL rights for frozen pizza collaboration

Every True Tiger Foundation worked with Haystack Sourcing Solutions to find Andoro & Sons Pizza, which is the vendor of the frozen pizzas. The pizzas are available in Missouri and Illinois at 83 locations of the supermarket chain Schnucks, which was founded in St. Louis...

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Missouri football players ink frozen pizza NIL deal

Univ. of Missouri LB Ty’Ron Hopper and CB's Ennis Rakestraw Jr. and Kris Abrams-Draine used their NIL rights to “market a line of frozen pizzas,” according to Andy Wittry of ON3. The collective Every True Tiger Foundation “facilitated the NIL opportunity for the Mizzou student-athletes.” Every True Tiger Foundation worked with Haystack Sourcing Solutions to find Andoro & Sons Pizza...

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2023 American Package Design Award Winner

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2022 American Package Design Award Winner

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