Before you get in the NIL game, recruit us.
We introduced the very first snack using a college athlete’s name, image, and likeness and scored big, so we know what it takes to bring these unique items to market and maximize success.
Now expanding to other top schools
Following the success of the Mizzou program and Marvin Harrison Jr. chips, Haystack started another program with one of Ohio's largest grocery store chains and the university's top collective, The 1870 Society. We're kicking things off with a dandruff shampoo featuring All-Big-10 defensive Lineman JT Tuimoloau, with a pizza next and more products in the pipeline.
Partner
We get to know the athletes on a personal basis, and determine which product, flavor and market is the best fit.
Source
We leverage longtime relationships with top manufacturers across all food categories to match up each athlete with the ideal item.
Develop
We identify the most strategic distribution and marketing partners in each market.
Marketing
We oversee all package design and marketing to ensure to optimize impact and drive traffic, while remaining true to the athlete.
Supply
We manage all production, and ongoing supply to guarantee deadlines are met and the process runs seamlessly.
From start to finish,
We set you up to succeed in the NIL space.
Check out our lineup of NIL partners.
Snackin' with the Mizzou Crew
In the first program of its type, Haystack teamed up with St. Louis' most popular grocery chain and Mizzou's NIL Collective, Every True Tiger, to create a whole lineup of items, including pizza and ice cream with Mizzou athletes of various sports on the package. The program scored big with Mizzou fans and will soon expand to include candies, cookies, and more.
